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Privacy Policy

Last Updated: May 20, 2025

AMRIC Agribusiness Data Protection Standards

Table of Contents

  • Introduction
  • Information We Collect
  • How We Use Your Information
  • Information Sharing
  • Agribusiness Data Protection
  • Cookies and Tracking
  • Your Rights and Choices
  • Data Security
  • Children's Privacy
  • International Transfers
  • Policy Changes
  • Contact Us

Related Documents

  • Terms of Service
  • Return Policy
  • Shipping Policy

Need Help?

Questions about our Privacy Policy or how AMRIC handles your data?

Contact Our Team

Introduction

AMRIC — Agribusiness Market Research and Investment Consulting ("we", "our", or "us") is committed to protecting your privacy and maintaining the confidentiality of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit amric.org and interact with our agribusiness products and consulting services.

As an agribusiness platform serving farmers, cooperatives, investors, and buyers in Cameroon and internationally, we adhere to applicable data protection standards including GDPR where relevant. Please read this Privacy Policy carefully. By accessing or using our website, you consent to the terms outlined herein.

AMRIC Privacy Commitment

We protect the personal data of our farmers, cooperative partners, buyers, and platform users with the same rigour we apply to the quality of our cocoa and coffee supply chain — with transparency, respect, and accountability.

Information We Collect

We collect information that you provide directly to us, information collected automatically when you use our services, and information from third parties. Here is what we collect:

Personal Information You Provide to Us

We may collect the following types of personal information when you register, place an order, subscribe to our newsletter, or otherwise interact with the AMRIC platform:

  • Contact information (name, email address, mailing address, phone number)
  • Billing and payment information (payment method details and billing address)
  • Account credentials (username and password)
  • Agribusiness profile (farming scale, primary crops, cooperative membership, investment interests)
  • Order history and saved products
  • Communications you send to us (enquiries, product reviews, consulting requests)
  • Consulting engagement information (if you use our market research or investment advisory services)
  • International shipping preferences and export documentation details

Information We Collect Automatically

When you visit amric.org, we may automatically collect certain technical information, including:

  • Device information (IP address, browser type, operating system, device type)
  • Usage data (pages visited, time on site, referring/exit pages, date and time stamps)
  • General location information (based on IP address, used to support regional delivery)
  • Cookies and similar tracking technologies (described in the Cookies section below)
  • Agribusiness product browsing behaviour and consultation request patterns

Information from Third Parties

We may receive information about you from other sources, including:

  • Payment processors and financial institutions
  • Logistics and shipping partners for domestic and international delivery
  • Social media platforms (if you connect your social accounts to our services)
  • Analytics and performance monitoring providers
  • Agribusiness partner organisations and cooperative networks (with your consent)
  • Customs brokers and export documentation partners

How We Use Your Information

We use the information we collect for the following purposes:

  • Process and fulfil your orders for AMRIC cocoa, coffee, and agribusiness products, including sending order confirmations and delivery tracking
  • Create and manage your AMRIC account and agribusiness profile
  • Provide customer support and respond to your enquiries
  • Personalise your experience and provide product and consulting recommendations relevant to your agribusiness needs
  • Send transactional emails including order confirmations, delivery updates, and account notifications
  • Send marketing communications such as newsletters, market insights, and new product information (if you have opted in)
  • Improve our website, products, and agribusiness consulting services
  • Conduct research and analytics to understand how the AMRIC platform is used
  • Detect, prevent, and address fraud, security issues, and technical problems
  • Comply with legal obligations and enforce our terms and policies
  • Process international customs documentation and support global delivery
  • Develop new agribusiness products and consulting services based on user needs

Information Sharing

We may share your information in the following circumstances:

Service Providers

We share information with third-party service providers who help us operate our agribusiness platform and deliver services to you, including:

  • Payment processors and financial institutions
  • Domestic and international shipping and logistics companies
  • Customer service and consulting delivery partners
  • Marketing and communications partners
  • Analytics and performance monitoring providers
  • Cloud storage and data security providers
  • Customs brokers and export documentation partners
  • Agricultural cooperative networks and supply chain partners (with your consent)

These service providers are contractually obligated to use your information only as necessary to provide services to us and to maintain the same level of data protection.

Business Transfers

If AMRIC is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.

Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities in any jurisdiction where we operate.

Protection of Rights

We may disclose your information to protect and defend the rights, property, or safety of AMRIC, our users, or others, including enforcing our agreements and policies.

With Your Consent

We may share your information with third parties when you have given us your explicit consent to do so.

Agribusiness Data Protection

Special Protection for Agribusiness Information

We recognise that agribusiness information — including farm details, cooperative membership, production volumes, and commercial relationships — requires special care. Any business-sensitive information you provide as part of our consulting or trading services is treated with the highest level of confidentiality.

Agribusiness Information We May Collect

  • Farm size, location, and primary crops (cocoa, coffee, etc.)
  • Cooperative membership and organisational structure
  • Production volumes and seasonal output data
  • Market access requirements and export preferences
  • Investment interests and agribusiness objectives

How We Protect This Information

  • Advanced encryption for all sensitive business and personal data
  • Restricted access to authorised AMRIC personnel only
  • Regular security audits and compliance monitoring
  • Adherence to applicable data protection standards
  • Anonymisation of data where used for research or market reporting purposes

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to improve your experience on amric.org and to understand how our platform is used. Cookies are small data files sent to your browser from a website and stored on your device.

Types of Cookies We Use

  • Essential Cookies: Necessary for the website to function properly and cannot be switched off in our systems.
  • Analytical/Performance Cookies: Allow us to recognise and count visitors and understand how they move around our website, helping us improve platform performance.
  • Functionality Cookies: Enable enhanced functionality and personalisation such as remembering your product preferences and delivery region.
  • Targeting Cookies: May be used by advertising partners to show you relevant agribusiness content on other sites based on your interests.

Managing Cookies

Most web browsers allow you to control cookies through their settings. However, limiting cookies may affect your user experience on amric.org. For more information on managing cookies, visit the help pages of your web browser.

Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information. AMRIC honours the highest applicable standard of privacy rights for all users:

Access and Update

You can access and update certain information about your account and agribusiness profile by logging into your account settings.

Marketing Communications

You can opt out of receiving marketing emails from AMRIC by clicking the "unsubscribe" link in any marketing email we send you.

Data Subject Rights

Regardless of your jurisdiction, you have the right to:

  • Access the personal information we hold about you
  • Correct inaccurate or incomplete personal information
  • Delete your personal information (subject to legal retention requirements)
  • Restrict or object to the processing of your personal information
  • Data portability (receive your data in a structured, commonly used format)
  • Withdraw your consent at any time where processing is based on consent
  • Request information about cross-border data transfers

To exercise these rights, please contact us using the information provided in the "Contact Us" section below.

Do Not Track Signals

Due to the lack of a common interpretation of Do Not Track signals across browsers, amric.org does not currently respond to Do Not Track browser signals.

Data Security

We have implemented appropriate technical and organisational security measures to protect the personal information we process. Our security standards include:

Encryption

End-to-end encryption for all sensitive data including payment details and agribusiness information.

Secure Storage

Data stored in secure, compliant infrastructure with appropriate access controls and backup procedures.

Access Control

Strict access controls ensuring only authorised AMRIC personnel can access customer and partner data.

Please note that no method of transmission over the internet is 100% secure. While we strive to protect your personal information, you should only access AMRIC services within a secure environment.

Children's Privacy

The AMRIC platform is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us so that we may take steps to remove that information from our systems.

For commercial agribusiness transactions, we require users to be at least 18 years of age or to have appropriate authorisation from their cooperative or organisation.

International Transfers

Cross-Border Data Transfers

As an agribusiness platform serving users in Cameroon and internationally, your information may be transferred to and processed in different countries in order to facilitate transactions, consulting services, and platform operations.

Your information may be transferred to, and maintained on, computers located outside of your jurisdiction where data protection laws may differ from those in your country.

Cross-Border Transfer Safeguards

  • We ensure adequate protection through approved transfer mechanisms
  • All international data transfers comply with applicable privacy laws
  • We maintain the same level of protection regardless of where data is processed
  • Regular audits ensure compliance across all operational jurisdictions
  • Specific protections apply for sensitive agribusiness and commercial information

If you are located outside Cameroon and choose to provide information to us through amric.org, please note that we transfer data to our servers and process it in accordance with this Privacy Policy. Your use of our services constitutes your agreement to that transfer.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:

  • Posting the updated Privacy Policy on this page with a new "Last Updated" date
  • Sending email notifications to registered users for significant changes
  • Displaying prominent notices on amric.org

We encourage you to review this Privacy Policy periodically. Changes are effective when posted on this page. Continued use of our services after changes become effective constitutes acceptance of the revised policy.

Contact Us

If you have any questions about this Privacy Policy, wish to exercise your data protection rights, or have concerns about how AMRIC handles your information, please contact us through any of the following methods:

Email

  • General Privacy: privacy@amric.org
  • Data Requests: data@amric.org
  • General Enquiries: info@amric.org

Phone

  • Cameroon: +237 6XX XXX XXX
  • WhatsApp: +237 6XX XXX XXX

Address

AMRIC
Agribusiness Market Research and
Investment Consulting
Buea, South West Region
Cameroon

Website: https://amric.org

Response Times

Privacy Enquiries: Within 48 hours

Data Requests: Within 30 days

Urgent Concerns: Within 24 hours

Support Hours: Mon–Fri 08:00–17:00 GMT+1

AMRIC Data Protection Commitment

We are committed to resolving privacy concerns promptly and transparently. If you have a complaint about our data handling practices, please contact us first. You also have the right to lodge a complaint with the relevant data protection authority in your jurisdiction.

AMRIC Data Protection Standards

AMRIC is committed to maintaining the highest applicable standards of data protection for all our users — farmers, cooperatives, buyers, and investors across Cameroon and beyond.

GDPR Aligned

Encrypted Data

Cameroon Compliant

Farmer Data Protected

About AMRIC

AMRIC — Agribusiness Market Research and Investment Consulting — connects Cameroon's cocoa and coffee farming communities with global markets. Founded in 2015 by Celvastine Tendi, AMRIC supports 700+ farmers across 4,000+ hectares with origin-traced products, market research, and investment consulting. Member of the Cross Atlantic Chocolate Collective.

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