Market research
Sector intelligence on cocoa and coffee: yields, prices, cooperative capacity and where the gaps are. Ground level data that is genuinely hard to get from outside the country.
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Since 2015The farmer who grew it should be findable
AMRIC works with cocoa and coffee growers across Cameroon so that a buyer anywhere can trace a lot back to the cooperative, and often to the farm, that produced it.
1+
Farmers
4,000+
Hectares
5,000T
Annual output
10 yrs
On the ground
Why we exist
Good beans were leaving the country anonymous
Cameroon grows cocoa and coffee that competes with anywhere in the world. For most of the last century it left the country in a sack with no name on it, priced as an average rather than on its grade, and the farmer who did the work never saw the difference.
AMRIC started in 2015 to close that gap. We work with cooperatives on fermentation and drying, we grade and document what comes out, and we put it in front of buyers who pay for quality because they can see it.
- Lot level records from the farm to the shipment
- Prices that reward grade rather than volume alone
- Agronomy support that stays after the harvest is sold
What we do
Four things, done properly
Everything below feeds the others. The research tells us what buyers want, the farmer network produces it, the logistics move it, and the advisory work brings in the capital that pays for the rest.
Produce sourcing
Trinitario cocoa and highland Arabica and Robusta, graded, documented and traceable to the cooperative that grew it.
Investment advisory
Feasibility work and market entry support for funds, development agencies and processors looking at Cameroonian agriculture.
Farmer development
Training on fermentation and drying, access to our buyer network, and a route to market that does not go through three middlemen.
How we got here
Ten years, one region at a time
We did not start with four thousand hectares. We started with one cooperative in the South West that wanted to know why their beans fetched less than beans from Ghana.
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Founded in Buea
Started as a research practice, working with a single cooperative in the South West on grading and fermentation.
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First export contracts
Partner cooperatives began supplying buyers directly, with lot level documentation travelling alongside the produce.
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Into coffee
Extended into the North West highlands, adding Arabica and Robusta to the network.
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Beyond the South West
Farmers across the Littoral, West and Centre joined, taking the network past seven hundred growers.
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The platform
Farmers list produce themselves, riders collect it, and every parcel carries a tracking code anybody can follow.
What we hold ourselves to
Three commitments
Traceable, or we do not sell it
Every lot can be traced back to the cooperative that produced it. Where a farm is identified, that travels too. If we cannot say where something came from, it does not carry our name.
The grower sees the difference
A price that rewards grade is only worth anything if it reaches the person who did the work. Payments go to farmers directly, and what we take is stated openly rather than buried in a spread.
We stay after the sale
Agronomy support does not stop when a harvest is bought. The next season is the one that matters, and a cooperative that improves is worth more to everybody than one that does not.
Whichever side of the trade you are on
Growers, buyers, riders and investors all start the same way. Tell us which one you are and we will point you at the right person.